Topgear Russia

The official site TopGear in Russia working by BBC license topgearrussia.ru
We were looking for a tool that would allow us to increase the depth of views and the level of reader's involvement. So we've found myWidget. The recommendation blocks are installed quite easily on our site, we didn't have to contact the support service or torture our programmers for a long time. We didn't have problems with installation either.
I like the algorithm of myWidget. We managed to double the depth of view. This is far more effective than recommendations from editors which we previously set up manually
Alexander Balyberdyn,technical director
We received the results on the second day: statistics showed pretty good clickability of the recommendation block. The week later we compared the widget CTR and the results of our own teaser mapping system. Before the installation we have shown our content using direct links which was determined by our editors or have chosen the most quoted texts. In comparison with our own mechanism CTR grew by 2.5 times within a week.
We scroll the most interesting materials in our recommendation blocks, personal area settings allow to adjust recommendations taking into consideration editorial tasks. It's a good opportunity to put accents within recommendation system.
Recently we decided to try chatbot. This is not a well-known product for russian audience therefore it was necessary to focus reader's attention on the new functionality. We have announced it in our groups in social networks and we've made a newsletter. Gradually the audience who reads our content from messengers is growing.
Depth
of views
We had a positive experience of traffic exchange with partners. We posted a widget with our content on TV 'Rain' website as a part of joint project. We have got very pleasant results after a week of use. The widget is a very convenient thing for cross projects as well.

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